The number — 43% of SMEs and mid-caps do no data analysis to steer their business

43% of French SMEs and mid-caps do no data analysis to steer their business, according to Bpifrance Le Lab. The same study shows that a company that analyzes its data is 2.5 times more likely to use AI, and 5 times more likely when it is engaged in digitalization. In other words, nearly one company in two is debating AI without having laid the first brick that makes it possible. Projects that disappoint rarely fail on the model: they fail on data that is missing, scattered, or unverifiable. Before committing to any AI project, have the availability and quality of the data in scope audited — one week of auditing saves months of rework.

Source: Bpifrance Le Lab, “L'IA dans les PME et ETI françaises : une révolution tranquille,” June 2025 (survey of 1,209 SME and mid-cap executives).